Starbucks is an American specialty coffee maker and coffee house chain which operates in the global scale with more than 27,000 stores across 70 countries. At present the company holds the leadership position in terms of market share. It is also the most popular coffee shop chains in the domestic US market. A study by Nielsen has revealed that close to 38 million people have visited a Starbucks outlet, within a period of 30 days. Starbucks present a very compelling case study for its marketing strategies and is often studied thoroughly by business management students.In this article we have discussed about the mission and vision statement of Starbucks, which can help you write papers on the company for your college. highlighting the short- and long-term objectives of the company and how it aims to achieve it.
The mission statement of an organization highlights the short-term objectives, which are more streamlined, easily measurable and achievable by the company with its current resources. It also underpins the operational activities of the firm and how it aims at thriving its business venture.
In case of Starbucks, the mission statement is, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Let us now break it down for you so that you can have a much better essay help. The statement clearly shows the people centric approach of Starbucks and the alignment of its business venture towards social responsibilities. The mission of Starbucks is to ‘inspire and nurture’people by creating a culture of social harmony. The value offering of Starbucks is not just the coffees and food items served at the outlets, but an exclusive experience offered by the company.
Starbucks thrives on offering a healthy environment for people, where they can socialize and enjoy their coffee, interact and engage in conversations, thereby creating real human bonds in the community. Thus, the company wants to create social harmony facilitating social interaction.
‘One person, one cup, one neighborhood at a time’ emphasizes the attention of the company to each and every individual of the society in which the company operates. Thus, the mission of Starbucks is to not only offer best in the class services for its customers, but it also includes social responsibilities. The corporate social responsibility of Starbucks involves ethical sourcing, creating opportunities for people in every social and ethnic groups, create a green supply chain and strengthen communities by facilitating civic engagement. Therefore, it can be stated that Starbucks wants to become a socially responsible company while being profitable coffeehouse chain. While writing about the Starbucks mission statement for your college paper it is important to understand that this company wants to become a socially responsible coffeeshop company, which focuses on creating a strong positive impact on the community as a whole.
The vision statement of a company highlights the long-term goals. It showcases the future status that the company wants to achieve, over a long period of time. For Starbucks, the vision statement is,“to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”In this statement, it is clearly mentioned that the company wants to be the ‘premier purveyor’ of finest coffee in the global market. In simpler words, Starbucks seeks to become the market leader in the coffeeshop industry for cater the finest possible coffee drinking experience. The company wants to become the producer of finest coffee for its customers, by focusing on quality improvement through innovation.
The vision statement also highlights the company maintaining its ‘uncompromising principles’while pursuing its growth strategies. This indicates that while the company wants to become the industry leader, it also wants to achieve that by staying socially responsible. As we were discussing about the social responsibilities of the company in its mission statement, we came across its undivided attention to social and community development. Starbucks wants to maintain its stance for social development and its practices of ‘nurturing’ human spirit, while it aims at becoming the industry leader.
The uncompromising principles of Starbucks also includes it core values. At Starbucks the core values are centered around the product and the customers. As a part of its values, the company wants to create a culture of warmth and belongingness, where people from every cultural background is welcome. Cultural diversity allows the company to be closer to its customers. It also seeks to deliver the best possible value for its stakeholders, which includes both the customers, the employees and the society. Starbucks also fights against certain social stigmas and takes the responsibility to challenge the status quo for the long-term benefits of the community. Finally, its values include being transparent to its stakeholders. Starbucks recognizes the importance of transparency and accountability, for each and every action. This as a result allows the firm to create a strong corporate image.
In the context of the mission and vision statement, it can be stated that the short-term goal of the company is to provide an environment for social experience for the customers while they can enjoy their favorite coffee. The company is constantly trying to achieve business excellence by attracting customers who are wants a good social experience along with good quality beverages. On the other hand, thelong-term goal of the company is to achieve organizational growth and expansion by focusing on product and service quality, while becoming the market leading. It is important to understand that the Starbucks is highly focused on its social responsibilities and seeks to create a better community, but it is still a for-profit organization. Even though it is focused on social development, the company should not be compared to a non-profit firm. The company has all the liabilities to maximize shareholders’ value by making profit from its venture. By this time, you should be able to prepare your own paper on Starbucks, and refer to this article when you need help to write essay.
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