The 4P model is typically used to assess the strategies of a company using four key parameters, such as its products, it’s pricing, the place of product availability, and its promotion. This model can be used to assess the business

Searching for a research topic may often become quite challenging for you, as a student. There are numerous things that you need to keep in mind while choosing a great research topic, such as its relevance in terms of contemporary

Strengths Apple is one of the biggest names in the information technology industry and operating in the market for several decades. In 2017, the revenue of Apple was recorded around $229,23 billion, which was the largest by any IT company.

If a successful career is a bird sitting on a branch, a resume or a Curriculum Vitae is the spear you need to take it down. A good resume is the most needed thing in order to succeed in the

Every company operates in its own marketplace. It determines the geographic location where it runs its business operations. In a marketplace, there can be various macro-environmental factors that can have a significant influence over the operational activities of the company.