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Tesla is a well-established American electric car manufacturing company, operating in multiple international markets. The company has earned a strong positive reputation for being innovative and sustainable in its product design. Tesla is currently the leading the electric car manufactures, with nearly 368,000 deliveries in 2019. The company has successfully leveraged the growing trend for electric vehicles and introduced a range of products that can meet the customers’ needs. In this article, we have discussed about the mission statement for Tesla, which highlights the definitive goals of the company. It can help you in preparing for your college essay or your Tesla case study.

Tesla Mission Statement

The mission statement of an organization refers to its short-term objectives, that the company is currently pursuing. It helps to get a clear understanding of where the firm is headed and what type of future it wants for itself and its stakeholders. In case of Tesla, its mission statement is “to accelerate the world’s transition to sustainable energy.” Let us break it down to help you with your professional essay writing.

Ever since its establishment of the company in 2003, Tesla was driven by the sole purpose of creating sustainable energy-based products, which can eventually can free the world from the mine-and-burn hydrocarbon economy. Over the years the company introduced a range of electric vehicles and expanded its business to multiple international locations. Tesla realizes that dependence on fossil fuel is not sustainable for the long run, as these energy sources are finite in supply. Therefore, it wants to push the world to adopt more sustainable forms of energy. In the mission statement the company has revealed that it wants to “accelerate” the transition of the world to sustainable energy.

Industries are already following sustainable means to reduce their dependence on natural non-renewable resources. All the major global organizations have adopted some form of sustainable practices in order to protect the environment and the community. This transition to sustainable energy is being accelerated by Tesla. Let us dig a little deeper into the mission of Tela to help you write papers on the company.

Tesla has started its business by offering electric vehicles to its customers, so that eventually people shift from tradition fossil fuel-based cars to more sustainable electric cars. Over the years, the company has introduced different variants of electric cars available at different price brackets. This as a result has helped a wide range of customers to purchase their first electric car. Moreover, it should be mentioned that Tesla is definitely not the one to pioneer electric vehicles. A brief industry analysis will reveal that electric are available in the market for quite a long time, but has failed to grab the attention of the customers.

However, Tesla has managed to deliver its electric cars which are equipped with advanced technologies such as auto-pilot, high-end safety and security features, and high-performance electric drivetrain. Previously, all electric cars were of poor performance and could only travel a much shorter distance. Tesla decided to change the way people perceives electric car. The current line up of electric cars by Tesla can easily compete with any traditional fuel-based cars in its class. The company understands that in order to attract more and more customers, the products need to be appealing and technologically advanced. The company invested heavily into its R&D to introduce products which can offer great value to the customers. This as a result has made Tesla the largest selling electric car in the world.

In order to pursue its mission, to help the world adopt sustainable energy faster, the company has expanded its business into other sectors, through diversification. Along with personal cars Tesla has also announced semi-trucks and pickup trucks, which can cater to the needs of a large number of customers. In order to “accelerate”the adoption of sustainable energy, the company wants more and more people to start using products that run electricity. The introduction of semi-truck and pickup trucks opens a completely whole new market for Tesla. Now company can offer personal vehicles and commercial vehicles, both of them running on sustainable energy.

The company has also diversified into other sustainable energy products like Powerwall and Solar Roof to cater to household consumers. A close look at the entire product lineup of Tesla, it can be stated that the company wants to cater to the needs of a wide range of customers, from commercial fright trucks to power storage and solar energy for homes. This clearly highlights the commitment of Tesla towards its goal of accelerating the world’s transition to sustainable energy.

Summing it All Up

Before you start your college paper, let us recap on what we have learnt so far. The mission statement for Tesla is to accelerate the world’s transition to sustainable energy. The company recognizes the need for shifting to more sustainable energy sources as the fossil fuels are non-renewable forms of energy and will deplete eventually. In order to achieve its mission, Tesla has introduced a range of electric cars and can drastically reduce the dependence on traditional fossil fuels. Moreover, the company has also introduced other products like Solar Roof and Powerwall for capturing and storing solar energy. So, the company wants to offer a wide range of sustainable alternatives, which encourage people to adopt a greener lifestyle.

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