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Facebook is the largest social media company in the world, with a recorded monthly active user base of 2.7 billion. The company was established in the year 2004 and has grown significantly over the years through strategic acquisition other market players like Instagram, WhatsApp, Oculus, etc. In this article we have discussed about the mission statement of Facebook and broken it down for your paper writing help. Learning about Facebook’s mission statement can help you in understanding the operational activities of the company and what it wants to achieve. Being the social media giant, Facebook is often studied among business management students as a case study, for its business model and expansion strategies.

Facebook's Mission Statement

The mission statement of a company determines its short-term objective. It refers to the goals which the company is currently pursuing. These objectives are clearly defined and easily measurable by the stakeholders thereby giving them a clear idea on the direction in which the company is headed. Moreover, it also highlights the current strategic planning of the company.

In case of Facebook, the mission of the company is to, “give people the power to build community and bring the world closer together.”Let us now break it down to help you in writing papers in college. The mission statement of Facebook highlights about the giving people the power of “build to community.” Facebook is a social media company which is constantly trying to make its platforms more user friendly and new bringing new features that can help people to seamlessly communicate and share with one another other. The purpose of Facebook as mentioned by the company is to help users “connect and share” with people in their lives. This is closely aligned with its mission statement which is to help people build communities.

Facebook wants to become a universal platform which can be used by people to communicate with others in their life, thereby creating a stronger community. In the mission statement, Facebook has mentioned that it wants the “world to come closer.” From the organizational perspective, Facebook wants to connect its users under its platforms, thereby creating a strong opportunity for advertising. It should be noted for your college essay that Facebook has not mentioned anything about the financial perspective of its business or anything about its business model. A close look at the business operations of Facebook reveals that the company earns money by selling advertisements to business clients through its social media platforms.

By attracting more people in its platform, Facebook is able to sell more targeted ads to its clients, thereby making it easier for both large and small businesses to reach out to their target customer base. The mission of bringing the “world closer together” also includes bringing the business ventures and the customers together. Not only does it help the company to earn revenue, but it also allows other businesses to thrive as well. Thus, the mission of Facebook is to help communities thrive.

Over the years, Facebook has been highly focused on expanding its business venture so that it can attract more users, thereby enabling it to offer more targeted advertisement to the business clients. The inorganic expansion strategy of Facebook has allowed the company acquire other platforms like Instagram, WhatsApp, etc. As a result, it has allowed the company to cater to more potential customers. Facebook has also expanded through diversification. The introduction of Facebook Gaming and its investment into VR technology through the acquisition of Oculus, also suggests that the company wants to explore new avenues of community building. Facebook recognizes the growing popularity of game streaming and wants to tap into this market in its infancy stage. The introduction of Facebook gaming can help the company to build a strong community among video gamers, which takes the company one step further into achieving its mission. Moreover, Facebook also believes that the VR can become the next revolution, where people can connect with each other in virtual meeting rooms. It can drastically change the way remote work means for organizations.

The company has taken its mission to “bring world closer together” even further by venturing into the online dating service. The company has announced the introduction of Facebook Dating, which can bring potential couples together to foster relationships. Thus, it can be stated that Facebook is expanding its business venture, by entering into different platforms that can bring people together in build a better community.

Summarizing it All

Before you write an essay about Facebook’s mission statement, let us look at what we have learnt from this article. Facebook is the most popular social media platform, with more than 2.7 billion monthly users. The mission of Facebook is to help people build community and bring the world closer. This indicates that Facebook wants to serve as a platform that can be used by people to communicate with others in for various purposes. Over the years, the company has expanded its business through strategic acquisition of various firms, like Instagram, Oculus, WhatsApp, etc. It has enabled the company to extend its platform to more people, which can be used to build stronger community and bringing people together.

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