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Apple Inc.’s magnanimous success till date has always been driven by the effective leadership strategies emulated by the organizational leaders. The fundamental reason behind the unprecedented success achieved by the company is the degree of innovation induced by the leaders in everything that the company does. The leaders have always stressed upon the need to think creative which is why they have constantly encouraged employees to come up with new ideas and share them with colleagues and senior managers. Employees are provided with the flexibility to conduct their own research which enables them to identify areas where innovation can be induced.

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The managers in Apple have emphasized a lot on purposive work. They believe that purposeless work can never be enjoyed. That is why they constantly encourage their employees to enjoy what they are doing by giving them a purpose and that is to bring change. This agenda has driven the innovations that have been produced by Apple over the last decades. Apple Inc.’s managers have always thrived from development which is why their constant endeavor has been to bring about improvement in all its product segments. The managers in Apple Inc. have established a robust line of communication that facilitates free flow of information between various functional departments. This has enabled the managers to streamline several operations which in turn have boosted the operational efficiency.


Managers in Apple Inc. have engaged in frequent communication with the subordinates in order to understand their grievances and issues. These issues may be related to organizational development of personal development. The managers have been more than eager to address these issues regardless of the type and nature. This has enabled them to make the employees feel that they are being valued which in turn boost their confidence and motivation level. The managers have given equivalent emphasis on the welfare of the employees and on the productivity of the organization as a result of which Apple Inc. has been able to perform consistently over the last decade or so and has eventually gained a considerable proportion of market share.  Apple’s managers have successfully established a relationship based on trust and respect with their subordinate employees which in turn have allowed the latter to gain all round development.


Apple Inc.’s managers have always applied a transformational leadership style by encouraging employees to think beyond imagination. This has enabled the organization to make ground breaking developments in their product and service attributes that beats the competition in the industry. Their leadership style is evident in the way the employees cater to address the needs of the company’s customer base. The managers have always given importance to training and development programs in order to equip their officers, sales force and store ushers with adequate skills in order to for them to be able to influence the purchase behavior of their customers.

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