This paper has conducted a company analysis on ProMax, which specializes in selling dental care products. In order to conduct this analysis, a thorough assessment on the target product and product portfolio of the company has been performed. In addition, the marketing plan also contains a budgetary plan has also been developed to implement the market plan of the company.
The current study presents the marketing plan for PG Ice Tea, a product of PG Tips brand of Unilever. Over the years, PG Tips has been successful in gaining acceptance among the various types of customers in the UK. The major characteristics of this brand comprise high quality, flavor, nutritional value and aids in digestion. In this study, environmental audit has been conducted to know the current status of tea market in the UK and demand for regular tea and ice tea. It has been found that the tea market is going down but there is potential demand for herbal, green and fruit tea.
The current study deals on critically analyzing the newly launched Master of Management online by La Trobe University. The marketing program for this new consumer product has been conducted so that it can be effectively launched and commercialized in the market. Therefore, competitors of the university have been analyzed which helps in knowing what their positions in the education industry. Moreover, SWOT analysis has been performed to know the internal and external environment that relates with the new product. Marketing mix and strategic communication are discussed in order to attract and make students about the new offerings.
This paper focuses on preparing a marketing plan for Kerry Foods. The objective of the report is to formulate a 3-year marketing plan for Yollies. The proposed product is newly developed and involves Yoghurt on a stick. PEST analysis has been conducted to assess the external environment in which the firm will operate. It has been suggested that the brand should establish its business in UK and Ireland, by leveraging the existing product demand in the market.
This report intends to present a marketing plan for launching energy drinks in UAE market. The purpose of this report is to identify the scopes available for the proposed energy drink brand to operate in UAE market. In order to estimate the expenses, a financial budget has also been included in the report.
The concept of strategic management is a process of managing resources associated with the organization to achieve business goal and objectives both in short- and long-term basis. This paper is focusing on one of the leading low-cost airlines Ryanair and its market strategy keeping in mind the micro and macro environment analysis of the airline sector in the UK and in the EU. The purpose of this paper is to propose suitable strategies for Ryanair so that the company acquire competitive edge over its rivals.