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Management of attractiveness of shopping centres

The attractiveness of the shopping centers or shopping malls is one of the fundamental factors that are responsible for the success of the retail stores. The rise in number of retail brands and intensified competition of the shopping centers along with growing requirements of the consumers has led to the need for them to have some uniqueness so that they can stand out against their rivals. This study uses qualitative research approach in order to conclude an insightful conclusion with respect to the research topic. It has been found that the management depends on the trusted relationship between retailers and authorities of the shopping centers.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 15250

Analysing the challenges in implementation of Price Leadership strategy amidst competitive market environment: Case study of Poundland, UK

This paper concerns with the challenges faced by the global firms to maintain price leadership approach in a competitive business environment. The study has focused on the case study of Poundland, UK. Secondary research has been conducted in order to achieve the objectives of study. Based on the thorough assessment suitable recommendations have been provided to manage price leadership strategy. It has been suggested that the company should analyze its inner business strength to know whether it can be successful in implementing price leadership strategy among the tough competitors. Moreover, it should also focus on understanding the purchasing behavior of the consumers.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 12000

Influence of e-service quality on consumers online repurchases intentions: An empirical study of Alibaba

This study focuses on understanding the influence of e-service quality on the repurchase intentions of the consumers while shopping online. For the purpose of meeting such an objective, the study has focused on one e-commerce firm, Alibaba as the central character. The statistical techniques such as correlation and regression have been exercised for obtaining the information from the survey conducted. It has been found that there is a positive relation between e-service quality and consumer repurchase intention.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 16500

Effects of Brand Awareness and Website Quality on UK Consumers perceived Risk and Purchase Intention

This research paper is about the impact of the brand awareness and the website quality on the consumer purchase intentions in the UK market. The data has been collected from the customers of the UK market and it is recorded in the excel sheet. The SPSS software is used to run a regression using the data and the regression output has depicted that both the brand awareness as well as the website quality has a significant impact on the consumers purchase decisions in the UK market. It has been found that the independent variables are positively correlated with the consumer’s purchase decision that is the increase in any of these variables would raise the consumer’s purchase intention as well as reduce the risk associated with the choice of the products from the UK market.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 10250

The Impacts of Social Media on Purchase Intention and Brand Loyalty of Chinese Young Consumers: A Study of Luxury Fashion Brand

The research paper seeks to determine whether the social media networking had an impact on the purchase intentions as well as brand loyalty of the customers in the international market. The study has been conducted using quantitative analysis of primary data gathered using a questionnaire survey. The regression analysis indicated that social media advertising has a strong impact on the purchase intentions and brand loyalty of the customers in China.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 17250

Social impact on consumer behaviour

This report has discussed the role of the social factors in influencing consumers’ purchase decision. Based on this discussion, it has been found that cultural background, reference group, family and social class are some of the most crucial factors that directly stimulates the buying habits of the consumers. Hence, marketers are required to analyze the social factors while preparing marketing strategies.

  • Type: Assignment
  • Domain: Marketing Management
  • Citation: APA
  • Words: 3000

Marketing analysis of Ecostore

The marketing management strategies of Ecostore has been assessed by using the 4P framework. It has been found that the company has provided households and beauty products which are safe for both the environment and human health. The competitive pricing strategy of the company has enabled it to attract more customers. However, in order to enhance the bottom-line performance, the company needs to further customize its products and provide more focus on customer relationship management (CRM).

  • Type: Report
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 2250

The role of social media in influencing female consumers loyalty and purchase intention of makeup in the China

The research intends to evaluate the role of social media platforms on enhancing the brand awareness, brand loyalty and purchase intention of the customers. The study has been conducted on the basis of Chinese consumers from the makeup products segment. It has been found that social media marketing has significant impact on the brand awareness and purchase intention of the customers.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 15000

Impacts of website quality and brand awareness on consumers purchase intention of airline tickets online: an empirical study among Chinese students learning in the UK

This research intends to identify the impact of website quality and brand awareness in influencing the purchase intention of Chinese students pursuing higher studies in the UK. This study is based on primary quantitative data gathered from 143 students from China, using a questionnaire survey. Based on correlation analysis and hypothesis testing, it has been found that website quality is closely related with brand awareness and purchase intention among the customers.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 6000

E-COMMERCE IN CHINA: HOW COULD TMALL DUPLICATE SUCCESS OF TAOBAO AND BECAME INDEPENDENT?

The aim of this research work is to determine the effectiveness of the current e-commerce operations of TMall and the brands capability of duplicating Taobao’s success. Findings from literature review highlight that TMall is the leader in the B2C segment and Taobao is the leader in the C2C segment in the Chinese e-commerce segment. Customers’ trust and reliability are two major factors that determine e-commerce business success in China. Findings from the data analysis section highlight that TMall has the potential to become a brand like Taobao and can work independently.

  • Type: Dissertation
  • Domain: Marketing Management
  • Citation: Harvard
  • Words: 10000
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