Team management in McDonalds
The report has been based on the organizational performance as well as the problem faced by team member with the marketing and sales department in McDonald’s. The company has flourished its business in many countries and has earned huge revenue through its sales of fast food. Mc Donald’s is known to serve its customers with the quality products but it has faced an issue related to the customer relationship management. Due to the inefficiency of the sales personnel within the organization it had failed to offer timely services to the customers. The company also failed to address to the customer queries and as a result the company was losing its customers. However the effective strategies adopted by the company in training the workers have resulted in enhancement of the services. Further the promotional activities of the company have also improved and have created a huge impact on the target customers within the organization. Mc Donald’s has efficiently managed its policies so as to maintain its position in the international market.
Team management is the most important factor in an organization because the performance of the team contributes to the success of the organization. However there are several conflicts that arise within the team members such as the inefficiency of the team leader to communicate with the team members and understand their problems (Zellmer-Bruhn and Gibson, 2006). The attitude of the team members and the cultural differences play a key role in the development of misunderstandings among the team members which in turn inhibits the organizational culture (Lubatkin, 2006). The dominance of the higher authority has resulted in mis-management among the teams. I work as a team leader in the marketing team of Mc Donald’s.
The shareholders of my company have an expectation from the various teams working in the organization. There are several departments within the organization and each of the departments needs to work efficiently in order to make the organization successful in its business (Cho and Hambrick, 2006). The different departments comprises of the marketing, sales, operations and finance. The shareholders of Mc Donald’s invest on the company with the expectation that the company would succeed in its business expansion. According to the stakeholder analysis matrix a good relationship among the team members is essential for the projects to run successfully (Lubatkin, 2006). In my opinion the relationship can be built with the efficiency of the team leaders to motivate the team members to perform well in an organization. However there are challenges faced by the organization because of the cultural differences among the team members.
The most important problem of the team management is the failure to implement the goals of the organization by the team members. I work in the marketing team of Mc Donald’s and I have faced issues in dealing with my team members. There are cases when my team members fail to understand the purpose of the project and as a result they commit mistakes while implementing the process (Lubatkin, 2006). There are problems during the training session as the employees have the lack of technical skills and therefore they have a lack of understanding of the process to be followed for the project implementation as well as raising the sales of the company (Tekleab, Quigley and Tesluk, 2009). Lack of personal skills results in a poor customer relationship management in the organization.
Team management in McDonalds
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