Corporate and Business Strategies for Carnival Corporation
The current report deals in proposing an efficient strategy to Carnival Corporation which operates in range of cruise lines around the world. The report has aimed to understand and identify the possible strategy for growth considering both corporate and business strategies. The identification of strategies helped in analysing the two strategies that would support the company in gaining a long-term success. On the other hand, for selecting the appropriate corporate strategy, Ansoff matrix model has been used. This model has been effective in assessing the strategies like product development and market development, market penetration and diversification. Moreover, critical viewpoints have been presented to select one corporate strategy that fits best to the company’s business model. Further, for choosing the business strategy, Porter’s Generic strategy model has been undertaken. Therefore, strategies like cost leadership, differentiation and focus strategy are analysed, considering the model. Based on the analysis of strategies, market development and differentiation strategies have been suggested for Carnival Corporation that could support its future growth.
Corporate and Business Strategies for Carnival Corporation
Type: | Report |
---|---|
Domain: | Strategic Management |
Words: | 2500 |

Calculate Price
Other Free Papers from this subject
- Management Of Attractiveness Of Shopping Centres
- Understanding The Impact Of Social Media Marketing On Brand Loyalty
- Analysing The Challenges In Implementation Of Price Leadership Strategy Amidst Competitive Market Environment: Case Study Of Poundland, Uk
- Advertising Campaign Plan Of Coca Cola
- Developing A Marketing Plan: Pg Ice Tea
- Marketing Analysis Of Ecostore
- Online Marketing Strategy: The Restaurant
- Marketing Plan For Red Bull
- The Impacts Of Social Media On Purchase Intention And Brand Loyalty Of Chinese Young Consumers: A Study Of Luxury Fashion Brand
- Effects Of Brand Awareness And Website Quality On Uk Consumers Perceived Risk And Purchase Intention
