Understanding the impact of Social Media Marketing on brand loyalty

This paper intends to present a proposal for conducting a research to understand the impact of social media marketing on brand loyalty. The proposed methodology of this research has been mentioned in the paper with proper justification. Furthermore, validity, reliability and ethical consideration associated with this research has also been explained in the paper.


Understanding the impact of Social Media Marketing on brand loyalty

Type: Research Proposal
Domain: Social Media Marketing
Words: 2000
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