Strategic roles o different operations performed by Braccialini

The case of Braccialini, a leading Italian leather manufacturing brand, has been investigated keeping in mind the brand’s operations management strategies. The purpose has been to evaluate the strategic roles of different operations followed by the brand. Prioritising strong indigenous culture has been a major reason behind the brand’s success and the top management ensures the culture is integrated within the work procedure. Accordingly, the study focuses on the international operations of the brand. Braccialini’s leadership is found to be consistent across different geographic regions and the brand has recently increased the strategic alliance with different international brands in order to ensure sustainable business development.


Strategic roles o different operations performed by Braccialini

Type: Assignment
Domain: Quality Management
Words: 2000
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