Analysing the challenges in implementation of Price Leadership strategy amidst competitive market environment: Case study of Poundland, UK

This paper concerns with the challenges faced by the global firms to maintain price leadership approach in a competitive business environment. The study has focused on the case study of Poundland, UK. Secondary research has been conducted in order to achieve the objectives of study. Based on the thorough assessment suitable recommendations have been provided to manage price leadership strategy.


Analysing the challenges in implementation of Price Leadership strategy amidst competitive market environment: Case study of Poundland, UK

Type: Dissertation
Domain: Pricing Strategy
Words: 12000
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