Master of Management online

The current study deals on critically analysing the newly launched Master of Management online by La Trobe University. The marketing program for this new consumer product has been conducted so that it can be effectively launched and commercialised in the market. Therefore, competitors of the university have been analysed which helps in knowing what their positions in the education industry. Moreover, SWOT analysis has been performed to know the internal and external environment that relates with the new product. Marketing mix and strategic communication are discussed in order to attract and make students about the new offerings. In the later section, some recommendations have been provided which can be beneficial for La Trobe University to attract the students from national and international country.


Master of Management online

Type: Report
Domain: Marketing Plan
Words: 2500
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