Marketing Plan for Yollies

The current report has discussed about the marketing plan for Kerry Food which is a well known brand in food and beverage industry. The main aim of this report is to outline the marketing plan for Yollies for next three years. It is a newly developed innovative product which offers Yoghurt on a stick. For constructing the plan, external analysis has been done by using PEST tool. It helped in understanding the external environment that can have impact on the Yollies. Further, micro analysis is conducted through analysing market, company, customer and competitor. From the analysis, it has been known that Yollies can be able to build its market and would contribute in increasing the sales performance and market share of the company. SWOT analysis helped in assessing the internal and external aspects of Yollies. It was found that government initiative of meal system can be one major threat for the product. The use of Ansoff Matrix entailed that the product can be launched in the established markets like UK and Ireland. These markets can ensure high success of Yollies and better return on investment. On the other hand, the use of marketing mix showed that the company may need to employ different promotional mix to attract more customers. In the later part of the report it has been suggested that investment to be made in marketing campaign for gaining higher future success.


Marketing Plan for Yollies

Type: Report
Domain: Marketing Plan
Words: 3250
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