Importance of Integrated Marketing Communication (IMC) for an organisation

The study focuses on identifying the significance of salesperson in an organization and also to assess the effectiveness of advertising a product. The research offers a scope to develop a policy in order to remain ethical in the advertising practices of a company.
Introduction
The process communication refers to the transmission, receiving as well as the processing of information related to the product that has been already existing in the market or that has been newly launched (Madhavaram, Badrinarayanan & McDonald, 2005). The communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. The buyers sell the product to the sellers and collect feedback from them regarding its quality and durability. Further, the integrated marketing process also involves advertising and promotion of the products that are newly launched in order to attract the customers to purchase the products which in turn will help the company to set up its reputation (Reid, Luxton & Mavondo, 2005). The promotional strategies used by the companies are essential to communicate with the target customers regarding the products that are launched by the company. The study aims at evaluating the importance of salesperson in an organization and also to understand the effectiveness of advertising a product. The research offers a scope to develop a policy in order to remain ethical in the advertising practices of a company.
Significance of the role of a Sales Person
A good salesmanship is necessary for a company to promote its goods and services that has been newly launched and to create awareness among the buyers regarding the invention (Holm, 2006). A good salesmanship involves maintaining a good relationship with the customers so that the customers develop a brand loyalty for the product. The personality of the salesman should be such that they are successful in convincing the customers to purchase the products and also to visit the outlets regularly. The process of advertising facilitates the personal selling and the responsibility of the sales person becomes easier in case the customers have the knowledge regarding the product (Reid, 2005). The personality of the salesman helps in attracting new customers and enhancing the goodwill of the company. A more knowledgeable sale person is an ultimate requirement of the company and it also increases the possibility of bringing success to the company.
The type of sales promotion varies based on the products that are launched in the international market. For example, Maruti Suzuki has launched a new model of car that is highly fuel efficient and it would be beneficial for the customers. However, for carrying out the promotional activities, the company has to train the salesperson regarding the features of the new model and how it would be beneficial for the target customers. It is only the sales promotion that would attract the customers to purchase the new vehicle. The sales strategy must also involve the process of allowing test drive to the customers so that they can check out with the features of the model (Holm, 2006). On the contrary, the smart phone company, Apple Inc. has launched new range of smart phones that are highly demanded by the customers


Importance of Integrated Marketing Communication (IMC) for an organisation

Type: Report
Domain: Integtated Marketing Communication
Words: 2000
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