The Beauty and Personal Care Products Market in UAE

This report intends to conduct an industry analysis on beauty and personal care product market in UAE. Based on the discussion, it has been observed that some of the major challenges faced by the companies in this segment of UAE are issues related to the organic beauty and dominance of the large players. Based on the outcome of the report, some of the recommendations have also been provided to improve the performance of the companies operating in this industry.
1.0 Introduction
In the last 20 years, the market for beauty and personal care products has grown exponentially. The annual growth rate of this industry ranges between 3% and 5.5% (Lopaciuk and Loboda, 2013). The personal care products are broadly classified as cosmetics and toiletries. The market for personal care products has depicted a more resilience in the face of economic turmoil. The market of beauty products can be sub-divided into the five segments, namely, haircare products, perfumes, make-up and skincare products (Lopaciuk and Loboda, 2013). Branding is an important market strategy in case of beauty products and allows the manufacturing companies to extract high price (Lopaciuk and Loboda, 2013; Hill, Jones and Schilling, 2014). According to the industry analysis, the market for global personal care is concentrated in the US, Russia, UK, Brazil and the European market (Webco, 2014). However, the concern associated with the use of toxic chemical based cosmetics on health have led to the increasing demand for the organic products. In the recent years, the market of organic personal care has experienced a steady growth stimulated by the notion of safe hygiene and is expected to reach the $13 billion by 2018 (Global Cosmetic Industry, 2013). Estimates reveal that the market of women’s beauty product has experienced seven times higher growth than the entire cosmetic market. Some of the factors that testifies this high growth are increased consumer spending, smart packaging, introduction of customised products, changes in the preferences and awareness (Webco, 2014).
This paper aims at investigating the market of beauty and personal care in the UAE (United Arab Emirates). The researcher has analysed the growth factors of this industry in the country. The in –depth analysis has led to the depiction of the challenges that pose a threat to the future of personal care products in the country. Therefore, some of the recommendations have been provided which can facilitate further growth in the concerned industry in the UAE.
2.0 Current status of the market of beauty and personal care products in UAE
The UAE has experience a stable growth in the products concerning personal well-being. The total valuation of the market of beauty products stands US $1.64 billion. The annual growth percentage in the retail sector of UAE is expected to remain stable at 4.8% until 2019 (Rana, 2016). However, the prime segment to contribute to the rising trend of the beauty products is expected to contribute AED 5.6 billion by the end of 2018 to the economy of the country. The UAE market of beauty products is also characterised by a considerable volume of imported products. These products mainly consists of grooming products (Rana, 2016).


The Beauty and Personal Care Products Market in UAE

Type: Report
Domain: Industry Analysis
Words: 2500
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