Financial performance analysis of Burberry Group Plc.

This essay intends to analyse the annual report of Burberry Group Plc. The purpose of the paper is to identify the financial strengths and weaknesses of the company. Based on the discussion, it has been found that the financial performance of Burberry Group Plc. has been satisfactory during the concerned period of time.
Introduction
Annual report and account analysis highlight the overall condition of a particular company. It not only elaborates the financial condition of the company, but it also takes in consideration other aspects of evaluation such as, management and corporate social responsibility. Annual reports are published by the companies annually, whereas few of them also publish quarterly. The reports are important for the company itself and also, for investors who are interested in investing in the same. The annual reports are also useful to the auditors who audit the financial statements. The analysis of the financial statements, present in the annual report, identifies the financial status of the company, which are very important for the investors’ knowledge. The essay elaborates the annual report and accounts analysis of a luxury fashion house, Burberry Group Plc. It highlights the financial statement analysis of the company as well as depicts the strength of efficient management. The Director’s Report described in this essay summarizes marketing, financial and operation activities of the company.
Burberry Group Plc.
Burberry Group Plc., luxury fashion house in Britain which distributes clothing and fashion accessories as well as licensing fragrances. One of its most hugely copied trademarks is the typical tartan pattern. Mostly famous for its trench coats, Burberry was designed and found by Thomas Burberry. The company has established stores as well as franchises worldwide and also, sells through acquiescence in third-party houses. Queen Elizabeth II and Prince of Wales had granted Royal Warrants to the company. Christopher Bailey is the Chief Creative Officer. It is listed on the London Stock Exchange as well as on the FTSE 100 Index. A 2013 report by Interbrands revealed that Burberry ranked the 77th among the most valuable brand in the world then (Burberry Group Plc., 2013b).
Since its foundation in 1856, it has remained quintessentially the best in the outwear industry. The company has made its brand unique by introducing digital luxury positioning and optimisation in mediums of trench coats along with establishing its place among generations and genders. The company has developed new channels of marketing, brought in new product designs, initiated digital marketing and also, made different retail strategies, so as to tap every part of the world. The company has been a consistent performer who has developed a sense style statement among the generations and genders. Creative thinking has been the main motivator of the company along with the cross-functional collaboration and meritocratic ethos.


Financial performance analysis of Burberry Group Plc.

Type: Essay
Domain: Financial Performance Analysis
Words: 3750
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