Management of attractiveness of shopping centres

The attractiveness of the shopping centres or shopping malls is one of the fundamental factors that are responsible for the success of the retail agglomerations. Shopping centres of different sizes are apparent in almost all developed countries and emerging countries. The research is conducted to identify and assess the attributes that determine the attractiveness of the customers towards the shopping centres. The rise in number of retail brands and intensified competition of the shopping centres along with growing requirements of the consumers has led to the need for them to have some uniqueness so that they can stand out against their rivals. This study uses qualitative research approach in order to conclude an insightful conclusion with respect to the research topic. Customers play the most important role and their preference determines the success of the shopping centres. In this research, the management depends on the trusted relationship between retailers and authorities of the shopping centres. For the builders, their focus remains on the design of the shopping malls so that they ensure best utilisation of investors’ money. The design provides the opportunity for the shopping centres authorities to provide maximum options to the customers.
1. Introduction
The global retail sector has been witnessing a rapid growth and improvements for the past few decades due to rise in the number of number of retail chains, supermarket stores and clothing brands. Nowadays, shopping centres have become a group of retail businesses of different kinds, which are planned, designed, developed, owned and managed as a single unit (Ahmad, 2012). The idea of shopping centres was to create retail agglomerations that unite different types of retailers at one place, which makes it easier for the customers to purchase different items at once (Reimers and Clulow, 2009). Shopping centres are also known as one-stop centres because they can encompass 50 to 200 retail stores of different brands and different categories of products. There are many other factors of the shopping centres which raise the attractiveness of these shopping centres to customers (Dawson and Lord, 2012). They are not simply a place for shopping but also serve as recreational and social activities centres because of presence of food outlets, restaurants, cafeterias, cinemas, bowling spot, gyms etc (Pitt and Musa, 2009).
The attractiveness of the shopping centres or shopping malls is one of the fundamental factors that are responsible for the success of the retail agglomerations (Sebastian and Purwanegara, 2014). Shopping centres of different sizes are apparent in the cities and towns of almost all the developed and emerging countries and have been a significant part of the retail industry of those economies. However, what makes these one-stop shopping centres attractive to the people and pursues them to shop items from these places is a major question (Teller and Elms, 2012). This research attempts to identify and evaluate the factors of the attractiveness of the shopping centres. This research study conducts the effective mechanisms and ideas that are needed to manage the attractiveness of the large retail agglomerations.
Shopping malls are important in determining the direction of consumers’ lifestyle. It is a one stop solution for enjoying the essence of social and recreational life outside the daily struggle of meeting both ends of life (Teller, 2008).


Management of attractiveness of shopping centres

Type: Dissertation
Domain: Customer Satisfaction
Words: 15250
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