Social impact on consumer behaviour

Study of consumer behaviour enables the marketers to identify the factors that can impact the purchase decision of the customers. Based on market research, it has been found that social factors directly influence buying decision of the consumers. This report has discussed the role of the social factors in influencing consumers’ purchase decision. Based on this discussion, it has been found that cultural background, reference group, family and social class are some of the most crucial factors that directly stimulates the buying habits of the consumers. Hence, marketers are required to analyse the social factors while preparing marketing strategies. Development of 4P’s of the company and targeting the customers are required to be synchronised with above mentioned social factors of the consumers.


Social impact on consumer behaviour

Type: Assignment
Domain: Consumer Behaviour
Words: 3000
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