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The business plan highlights details about starting a new virtual trading platform for a games and items selling company, named Zuki. The company will have a number of competitive advantages over similar companies in this line of business. It will attract customers of all age groups and provide heavy discounts on virtual items for sale. Besides that, when a customer makes his payment, the company will provide a guaranteed amount of discount, unlike other companies of the same nature. The company will provide bonuses for a certain time period daily to all the people, who are interested to avail the same. It intends to advertise the items on various websites, blogging sites and social networking communities. It wants to reach an enormous number of customers in Europe and United States (U.S.). As Europe has a huge population rate, sales of the company is expected to be high there. In addition, Europe and U.S. are rich countries, where people are increasingly involved in taking part in all sources of recreation. They increasingly play online games and purchase virtual items for their games from different web based companies. As the company will have various competitive advantages, their sales are expected to be high. The experienced team of management and program developers will always make new developments and contribute to the best of their ability to make profitability position of the company robust. The business plan provides detailed information and accordingly highlights strengths and weaknesses of the virtual items for the game selling company, Zuki.I. Zuki – online virtual item trading platform Opportunity The business plan is to start an online gaming virtual trading platform. The name of this new online games business will be Zuki. The business will have headquarters in Europe and United States (U.S.). The opportunity of trade in these countries is vast. People of Europe and U.S. are extensively involved in playing online games and purchasing virtual gamming items from these online sellers. Especially, this has a growing popularity among young internet users. Therefore, similar to other traders of online virtual gaming items, Zuki will have numerous opportunities to run a profitable business in these countries. The Description of the Business The business will be based on sales of virtual gaming items like, amours; swords; food items such as, burgers and orange juice; and tokens and coins for moving onto further levels in various games. It will also provide opportunities to purchase a new home, car, lands and other objects on the gaming site of the company for real life currency. The users will additionally get privileges to create their own avatars and socialize with other users. The company will charge real life currency for selling these virtual items and will consider immediate payments for the services by card. This virtual gaming item business has great opportunity in reality. The business will be run extensively on the online communities. Advertisements will also be featured on the websites and especially, on the social networking sites in order to grab the attention of valuable customers. Thus, the company will hope to achieve success all over Europe and U.S. with premium services provided by it.

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