This business plan is directed towards the establishment of a coffee house named Coffee for You at the financial hub of London, which is Canary Wharf and at highly commercial centres in Wales city in Cardiff. The business plan includes a thorough market analysis of the potential for the proposed coffee house, which includes sections of market potential, market needs and trends, market segmentation, sales estimate and product segmentation. Thereafter, the marketing plan for the coffee house has been provided, which involves a thorough analysis of the competitors, suppliers, customers, advertisement strategy and price adjustment strategy. Subsequent to that, an environmental evaluation has been conducted, which includes PEST, SWOT and competitor analyses on the basis of a perceptual framework. This forms the groundwork on the basis of which the favourability of operations for the coffee house can be assessed. Lastly, a financing plan for the coffee house has been done, which includes the cash flow analysis, cost breakdown and break-even analysis.
Coffee for You
‘Coffee for You’ is set to be operational in January 2016 if all project plans are executed on schedule. The highlight of the coffee shop is that it is the first authentic gourmet coffee house to be set up in this region. The coffee shop will be offering a customised coffee-making facility to the customers whereby the latter will be able to sip coffee of their own choice by selecting the coffee beans, the flavour, texture and brewing method. The interior will have a vintage look with antique-style wood furnishings and artworks adorning the walls. Silver-plated crockery especially brought from England will be used to serve coffee and other eatables to customers. Such a vintage look will be set in order to appeal to the high-profile clientele. The coffee house will be facing intense competition from rival companies such as Costa Coffee and Starbucks, however, the managers believe that the competition can be beaten through a competitive pricing strategy and the unique selling points of the coffee house.
The primary mission of Coffee for You is to provide a highly customized, gourmet coffee experience to the customers in a luxurious yet aesthetically appealing vintage environment.
The managers of Coffee for You will strive to provide coffee products and associative services to the customers that are unmatched in terms of quality, quantity, price and experience.
Product and service summary
The coffee house will mainly be selling gourmet coffee of different flavours to its customers. One of the most significant unique selling propositions (USPs) of the coffee house is to provide a customised coffee making experience to its customers whereby the latter would be able to choose their own flavours, textures, coffee beans and the brewing method. Alongside gourmet coffee, normal coffee and espressos, the coffee house will also be serving its customers with several soft drinks variants. The management of the coffee house will also have loyalty rewards for the customers who make a set number of consecutive visits in a week. The loyalty rewards will include discount coupons (to be redeemed in subsequent visits), coffee mugs and artworks. The coffee house will also have separate private kiosks, which can be booked on an hourly basis by customers who require a quiet place to have private meetings and conversation. However, upon no reservation, these kiosks will be offered to regular customers.