The business plan has been prepared for setting up a local multi- cuisine restaurant, Vue de Carta, in Brisbane, Australia. Brisbane is a very famous city for its food and visitors. Global restaurant industry has tried to contribute positively towards development of nation. Similarly, in Australia this particular industry has added revenue to welfare of the country by identifying the tastes and preferences of the population. The taste of Brisbane people is unique and they prefer to consume varieties of food, which are made up of different spices that are outsourced from other countries. With the increase in disposable income of greater part of the Brisbane population, the demand for restaurants and delicious food has increased. The business plan includes various steps that are considered during set-up of the business such as marketing strategies, financial analysis and external environment analysis. The details of the strategies undertaken for setting up the business are discussed in the following report.
Vue de Carta is a multi-cuisine restaurant that is planned to serve the population of Brisbane. It will be situated in the heart of city and thus expects maximum number of customers. The restaurant aims at providing right services and food to the customers. The services include dining facility, take away and home delivery. In the restaurant, right services also denote the warm welcome offered by the attendants to the customers during entry and exit. The behaviour of the attendants will be monitored to ensure that the customers are satisfied with the services apart from delicious food of the restaurants. The customers will spend quality time in the restaurant with their loved ones as they dig into the delicious food items. Buffet facilities will provide all the dishes ranging from Italian, Arabic, Mexican, Mediterranean and even Indian food (Liverpool China Town, 2014). This will ensure that the customers do not encounter any issues regarding food and special focus will be given to customer services so that the customers are satisfied with the services and food.
Along with multi-cuisine it will serve wine and desserts to the customers. Thus, it is a very interesting concept in Brisbane, where customers will come to enjoy delicious food that is prepared with different spices. The restaurant will be operating from 8 am to 12 pm every day. The restaurant can accommodate 50 people and a waiting room is also provided so that the customers can wait when there is a queue. The management of the restaurant will recruit 45 employees that include managers, attendants, chefs and helpers.
Introduction of multi-cuisine food in Australia so as to satisfy every customer with delicious preparations prepared around the world.
The services provided by Vue de Carta will be unique as it will be the first restaurant in Brisbane, which will have a jungle theme. Service marketing has unique characteristics as it takes into account all the inseparability and intangibility of consumption and production (Beard & Valarie, 1976). In a restaurant industry, intangible services refer to hospitality provided to the customers.