A business development plan for enhancing business performance of Carlsberg Brewery Malaysia Berhad

The report deals with the business development strategy of Carlsberg Malaysia. Carlsberg Malaysia has been known as one of the most popular beer company based in Malaysia. However, over the last few years, the company has been facing stiff competition from the brands like Tiger and Guinness Anchor. Therefore, for sustaining in the competition, the management of the company has focused on business development strategy. Major focus has been given on two aspects such as diversification of the products and expansion of the business. For this purpose, an in-depth research has been conducted to assess the feasibility of the new business strategies.
Based on the research, it has been found that Carlsberg Malaysia is required developing products compatible with all kinds of foods. For instance, it is important for the company to offer beer that can be taken with the vegetable foods. On the other hand, the company is also required to improvise its pricing strategy based on the economic condition of the people. For the expansion of business, the company is also required to improve its business processes. In addition, the company is required to adapt different cost reduction strategy for minimising the cost of goods sold and maximising the operational profits. The company is also required to strengthen its risk management framework for mitigating the probable risk factors. This report has provided a detailed marketing planning for the company for expanding its operation in the rural and semi-urban region of Malaysia, for this purpose, projected financial statements have been included in this report. However, for expanding the business into new region, Carlsberg is required to assess the preferences of the customers of the new market.

A business development plan for enhancing business performance of Carlsberg Brewery Malaysia Berhad

Type: Report
Domain: Business Plan
Words: 14000
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