Marketing communication plays an essential role in improving the brand awareness of a company and to create a strong preference among the target customers. This paper focuses on preparing a communication plan for PepsiCo, after conducting an internal and external analysis of the company using SWOT analysis. Potential risks of the company have been included in this discussion. Moreover, a communication plan for the company has also been formulated to attract more customers and thereby creating competitive edge over the rival firms.
The cultural background of the target market can have a significant impact on the business strategies of a company. The promotional activities need to be redesigned according to the culture and customs of the local market. This report focuses on developing promotional strategies of McDonald, in Oman and Middle East. In order to understand the effectiveness of the current promotional strategies followed by McDonald, a survey has been conducted with the existing customers of the company. Based on the feedback of the customer, suitable recommendations have been included in the report.
The process of communication refers to the transmission, receiving as well as the processing of information related to the product that has been already existing in the market or that has been newly launched. The study focuses on identifying the significance of salesperson in an organization and also to assess the effectiveness of advertising a product. The research offers a scope to develop a policy in order to remain ethical in the advertising practices of a company. The study also considers the ethical issues that every organization must follow and train the sales executive accordingly. The company must ensure that full and complete information is delivered to the customers in order to avoid customer complaints regarding poor services.
The research paper focus on the area of marketing communication. It seeks to determine the interest of the consumers towards the mobile phone advertisements in the UK market. The output suggested that the independent variables were highly significant with the dependent variables and they had a strong correlation among themselves. It has been concluded that the promotions of the new mobiles through social media have created brand awareness among the customers in the UK market and mostly the younger generation are attracted towards the different brands of the mobile phones.
This business report discusses about how the proprietor of The Restaurant, can implement a successful online marketing strategy to attract the potential customers. The marketing strategy has been designed based on the situational analysis of the market and the behavioral pattern of the target customers. The report mostly focuses on the online marketing strategies and its proposed implementation process in the given three months’ time before business is open for the customers.
Microsoft is one of the largest and most well-known information technology companies in the world. Its internal and external communicational strategies have been analyzed to uncover how the company has been able to generate value for itself and also for its stakeholders. The study has revealed that the organizational communication plays a vital role in the success of a company. The company has successfully designed its communicational process to increase its value generation and it has been recommended that in order to further improve them, it should adopt an integrated marketing strategy and adopt content localization.
This paper aims at various advantages in regards to social media marketing using theoretical concepts. It also includes the factors a marketer should consider while selecting such medium. Easy availability of mobile devices such as smartphones and tablets and wide use of popular networks has made it easy for the masses to access internet on the go. This has opened a new door to the selling firms to promote their products through this channel and earn revenues without spending substantial amounts for promotion.
Social media has come up as an effective tool for marketing communication. This paper intends to present a proposal for conducting a research to understand the impact of social media marketing on brand loyalty. The proposed methodology of this research has been mentioned in the paper with proper justification. Furthermore, validity, reliability and ethical consideration associated with this research has also been explained in the paper.
